DO YOU KNOW that reading and maintaining a corporate presence on online media such as blogs and other social media are essential for almost every business in the marketplace nowadays? Do you know that social network Facebook.com alone has over 100 million active users, of which more than 400,000 are developers and entrepreneurs?
For years now, market research giant AC Nielsen has been helping companies understand consumer needs, reactions and issues by tracking and measuring millions of consumer-generated comments posted publicly on online media (also known as Consumer-Generated Media or CGM, new media, Web 2.0) such as blogs, forums, wikis and social networks.
Take this course to learn how you can promote your business through your own blog, other people’s blogs as well as other social media.
Upon completion of this course, you should be able to:
* Set specific business goals for your blog and other social media.
* Find out what others are saying online about your products and/or services.
* Become an influencer and generate buzz on your products and/or services in the blogosphere and other social media.
* Use Google services to drive, track and analyze visitor traffic and goals on your site.
* Interpret the data from the perspectives of an Executive, a Marketer and a Webmaster.
* Monitor and enhance free and paid traffic sources, as well as offline and other online campaigns.
* Optimize your blog and other social media in terms of linkability, findability, stickiness and conversions.
Run1 - 19 to 20 February 2009 ► Register for this run
Run2 - 28 to 29 May 2009► Register for this run
Time: 9.00am - 5.00pm
Venue: NTU@one-north campus, Executive Centre
Fee: Standard: SGD$590.00 NTU Alumni: SGD$472.00 Group (3 & above): SGD$531.00
Click here for more NTU Course information
14 years ago
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