Writing Professional and Results-Oriented Email

This is a practical course focusing on internal and external communication via email. Participants are introduced to strategies, organizational patterns and language usage for writing email that communicates clearly, concisely, courteously, and thus is more likely to receive a favorable response from the reader.

Participants can expect to:
• Write reader-centered messages which focus on addressing the reader’s needs and achieving a positive outcome
• Learn how to organize email messages which are easily processed by readers
• Develop sensitivity to tone and the nuances of their written responses
• Craft sentences which convey their meaning clearly and concisely
• Choose appropriate words and expressions for communicating politely, professionally and in a friendly manner

Course Outline :
• Understand email communication: potential, reader expectations, pitfalls
• Write reader-centered, not writer-centered messages
• Writing subject lines that get immediate attention
• Structuring email messages for maximum readability and ease of response
• Organize messages using the pyramid principle to facilitate rapid processing by readers
• Understand the dual components of messages: factual and emotional
• Understand tone, style and formality
• Structure sentences which convey meaning clearly and concisely
• Pitch your responses at the right level of formality for the type of message and the intended reader
• Be sensitive to the negative connotation of words and its impact on readers
• Manage emotions in writing – avoid flaming
• Give feedback, suggestions and recommendations in positive language
• Key phrases and expressions for writing in a personal, friendly and polite manner

To register:
15 to 16 December 20081 December 2008
► Register for this run
Time: 9.00am - 5.00pm
Venue: NTU@one-north campus, Executive Centre
Fee: Standard: SGD$590.00 NTU Alumni: SGD$472.00 Group (3 & above): SGD$531.00