You may already have a website, but are the right people visiting it? Do your visitors hang around to read and browse the information on your Web pages? Do they do the things that you want them to do?
Want to optimize your website? Take this course to learn how to use many free and yet powerful webmaster services, such as Google Webmasters, Analytics, AdWords and Optimizer.
Submit your site to search engines. Track, measure and analyze the visitor traffic on your sites. Find out how people found your site, how they explored it, and how you can enhance their visitor experience. Check where your visitors are dropping off during the conversion process. Track the performance of your keywords, AdWords (ad texts), email, or other marketing campaigns. As a result, improve your website return on investment, increase conversions, and make more money on the web.
Course Objectives
Upon completion of this course, you shall be able to:
- Set specific business goals for your site
- Optimize your website in terms of linkability, findability, stickiness and conversions
- Use Google services to drive, track and analyze visitor traffic and goals on your site
- Interpret the data from the perspectives of an Executive, a Marketer and a Webmaster
- Monitor and enhance free/organic and paid traffic sources
- Monitor and enhance offline and other online campaigns
RUN 2: 24 October 200810 October 2008
► CLICK HERE to Register Online
Time: 9.00am - 5.00pm
Venue: NTU@one-north campus, Executive Centre
Fee: Standard: SGD$390.00 NTU Alumni: SGD$312.00 Group (3 & above): SGD$351.00
Click here for more Education information
14 years ago
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