Effective Event Management

Events are part and parcel of the corporate life. There are all types of events being organized ranging from launch of new products to analyst briefings to customer functions to roadshows and press conference etc… A well-organized and effective event will help enhance the corporate image and increase sales potentials whilst a badly organized one will reflect poorly on the organization.

Many marketing professional learn the event organizing skills through trial and error in their career. This course attempt to provide them with the knowledge and skills acquired through experience.

This will be a practical course whereby you learn how to :
- set event objectives
- create an impressive and effective event
- put together a event brief
- select event management companies, partners, sponsors etc..
- plan, budget and control cost
- explore the options available in the market
- avoid the pitfalls

Through this course, the attendee will gain some practical knowledge on organizing an event and some of the pitfalls to avoid as well as understand the different type of events and their requirements.

RUN 2: 11 to 12 November 200828 October 2008
RUN 2 ► CLICK HERE to Register Online
Time: 9.00am - 5.00pm
Venue: NTU@one-north campus, Executive Centre
Fee: Standard: SGD$590.00 NTU Alumni: SGD$472.00 Group (3 & above): SGD$531.00


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