Marketing is a Life Skill

I find this is interesting, so should share it here...

1) - The unique selling point (USP) is something that supports brand position.

2) - Never compete on price.

3) - Always pick a targeted, narrower market.

4) - Focus on how you can dominate your niche. Niche positioning is part of branding.

5) - A brand does not cost you millions to build, but you must give your customer something to believe in.

6) - You must have a long term vision for your marketing efforts.

7) - Marketing results are emotion-driven, not logic-driven.

8) - Marketing support is more important than marketing itself. Don't underestimate the power of marketing support.

9) - Your promotional message must cover multiple media.

10) - It is NOT what U want, it is what the market want.


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