Understanding Sales for Engineers

You’ve been in the technical field for most of your career until the movement to management. Now the expectations and business drivers have shifted and no longer are you building the products – now you’ve been tasked to sell them.

Many times, engineers and technical people find themselves assuming this type of role after some years and for some the transition is smooth. Yet for other’s they find the bevy of new soft silks, demand to drive revenue, expand the customer base and be more market centric sometimes overwhelming; and not something they enjoy.

This course is designed specifically to help engineers or technical personnel without prior knowledge of selling make the transition from a technical role to a sales role. Participants will be fully grounded in the all the latest principles in sales. After this course, participants will be versed in different selling techniques and strategies that will allow them to go out into the market and generate leads resulting in sales, and more importantly come to accept their new role and enjoy the challenges.

Course Objectives
• To understand the fundamentals of sales.
• How to use the techniques in a practical environment
• To identify and apply traits of successful salespeople
• Understand the ‘back-to basics’ of sales

RUN 2: 30 to 31 October 2008
RUN 2 ► CLICK HERE to Register Online
Time: 9.00am - 5.00pm
Venue: NTU@one-north campus, Executive Centre
Fee: Standard: SGD$590.00 NTU Alumni: SGD$472.00 Group (3 & above): SGD$531.00